Media Editorial coverageВ Cabbage Patch Dolls became a toy craze in 1985 after being featured in a Newsweek cover story, appearing in network and local TV and radio broadcasts, and after first lady Nancy Reagan was shown worldwide giving them to two Korean children hospitalize9 for heart treatment.New products of various kinds-from Ford cars like the Taurus, to fat substitutes like Simplesse-achieved very high levels of brand awareness even before advertising for them broke because of favorable news coverage.To convey an image of industry leadership, many industrial marВ
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